Gross margin
Revenue minus the direct cost of what was sold, as a share of revenue.
How to read it
A read on pricing power: what the business keeps before it spends anything on running itself.
How to use it
Pricing power and business model at a glance.
In Kereon
Investing · company. From the latest annual statement; withheld for banks, which have no cost of goods sold.
Also called: gross margin.